Open Letter Applauding PM Theresa May
At SodaStream we’re on a mission to transform the way the world drinks by making it easy to drink healthy, Great British sparkling water from the tap, while protecting the environment by eliminating the need for the 35 million plastic bottles used every day in the UK. Recent Government steps to reduce the blight of plastic pollution in our rivers and seas goes some way towards tackling the problem, but we don’t need to wait until 2042 to have a real impact. That’s why we published an open letter to PM Theresa May in the Daily Mail on Sunday, Jan 14, applauding her promise to end the plastic scourge and reminding her that SodaStream, a British Invention dating back to 1903 and now the largest sparkling water brand in the world, is a logical part of an immediate solution. One re-useable SodaStream bottle can make thousands of litres of fresh sparkling water from the tap, eliminating thousands of single use plastic bottles every year.
We Won’t Be Silenced
At SodaStream we stand up for what’s right. True to our principles, we don’t shy away from pointing out how the bottled beverage industry abuses its power, pumping out billions of plastic bottles that irreversibly damage our environment, each year. The Big Bottled Beverage giants don’t like the discussion we are creating. We know we’re hitting a nerve and getting closer to change with each new Cease and Desist letter we receive from the Big Bottled Beverage giants.
We’re firm believers that people can affect change and are proud of our consumers who constantly inspire us to imagine new ways to challenge the status quo. We invite you to join the revolution!
These Are Just Some Of The Letters We’ve Received
ASA Letter Jan 4 2017 – Download
Complaint notification – Download
Letter from IBWA – Nov 21 – Download
Letter from National Federation of Bottled and Packaged Water – nov 21 – Download
Letter from the Association of Mineral Water Producers – Nov 30 – Download
Letter from the Federation of Water & Soda Industries in Belgium – Download
Know More, Live Better
While you’re here, we invite you to learn more about the ways that single-use plastic bottles are polluting our seas.
The Great Pacific Garbage Patch
‘The Sea Of Plastic’ in The Caribbean
Daniel Birnbaum, CEO of SodaStream in front of ‘The Cage’, a visual representation of household plastic bottle consumption, used in SodaStream’s ongoing mission to raise awareness of the environmental impact of single use plastic bottles.